These Terms govern the Recappel Builder application, SDK, website, documentation and related hosted
services supplied by ARTIFACTS LLP. They are an agreement with the individual or business that creates
a Builder account or lawfully integrates the SDK, not a subscription agreement with that business's
customers.
Recappel is currently a developer preview. Public Production release and paid checkout are not yet
available. Purchase provisions apply only to an actual offer made available to you, not to a prototype,
sample price or unreleased feature.
Key Points
- You keep your app, content and customer relationship. Recappel helps you author, deliver and
measure stories; it does not run your payment system.
- You choose the values and review the story before publication. An AI draft, preview or SDK connection
indicator is not a guarantee of correctness.
- The planned paid service uses one Builder subscription with capacity for a stated number of live apps.
Drafts and Sandbox are separate from paid Production coverage.
- Pausing an app is different from cancelling a subscription. Deleting an account does not itself cancel
store billing.
- Customer privacy, truthful billing information and usable subscription-management routes must be
preserved.
- Mandatory legal rights remain intact. These Terms do not promise a particular retention increase,
revenue result or uninterrupted availability.
1. Provider, definitions and acceptance
Recappel is provided by ARTIFACTS LLP, LLPIN ACS-5971, Bengaluru (Bangalore), Karnataka, India. Legal
and privacy enquiries: contact@artifacts.software. Product support: support@artifacts.software.
In these Terms, you means the individual or organisation using Recappel; your app means an app you
are authorised to integrate; customer means an end user of that app; Builder means our developer
control application; and Production means delivery intended for customers rather than Sandbox
testing. Your Materials include app context, metric definitions, artwork, copy, configuration and other
material you supply. Customer data remains protected information, not a licence to identify or contact
your customers independently.
These Terms apply when you affirmatively accept them during registration, an integration agreement, a
purchase or another acceptance process that gives you an opportunity to review them. If you do not
agree, do not create an account or use a feature requiring acceptance. Ordinary website access does
not create a paid subscription. A link to this document alone is not consent to optional data processing. You must be at least 18 and legally able to enter the agreement. If acting for a business, you represent
that you have authority to bind it and to connect its apps. Recappel Builder is a business/developer
service; nothing removes consumer protections that nevertheless apply to a particular user or
transaction.
2. The service and its boundaries
Recappel provides tools for registering apps, connecting a supported SDK, defining permitted values,
preparing and editing story designs, previewing and testing versions, controlling delivery and reviewing
reported outcomes. Availability depends on the supported SDK/build, platform, region, account and
purchased plan.
The SDK does not automatically inspect your repository or database, integrate a billing provider, register
a deep link, grant an entitlement or verify store ownership. You must implement and test the relevant
code, permissions and trusted inputs. Only functions expressly documented for your supplied version
are supported. Future platform support or roadmap descriptions are not delivery commitments.
Your app can use its own subscription or payment system. Recappel does not collect your customers'
payments, become merchant of record for your app, change their subscriptions or replace your app's
billing disclosures. It processes supported provider-neutral information that your integration
deliberately supplies.
We may apply reasonable technical limits and safety checks to protect availability, costs, privacy and
other users. Material commercial limits must be disclosed in the offer; technical protection does not
authorise hidden charges. Where a separate written service-level agreement is not in place, there is no
guaranteed uptime, response time or resolution deadline beyond applicable law.
3. Licence for Builder and SDK integration
Subject to these Terms, lawful access to the relevant release and applicable plan limits, we grant you a
non-exclusive, limited licence to use Builder and the hosted service for your authorised apps.
For SDK materials we supply under these Terms, that licence also permits you to install, copy and bundle
the SDK as necessary to develop, test and distribute your authorised app. Customers may execute the
embedded SDK as part of that app. This permission does not allow you to sell or redistribute Recappel as
a standalone SDK/service, provide a competing hosted copy of our private service, or give another party
access to your Builder credentials. Your app and its independent code are not transferred to ARTIFACTS.
You may make configuration and integration adaptations permitted by the supplied documentation. Any
separate licence accompanying a particular SDK release or third-party component controls that
material to the extent of a conflict. Private source access or an unreleased package does not by itself
grant an open-source licence. Preserve required third-party notices.
Except for permitted integration and rights that law or a separate licence grants, do not copy our
proprietary interface or assets for another product, remove ownership notices, defeat access controls,
extract private service credentials, or reverse engineer protected service components. These
restrictions do not prevent lawful interoperability, permitted security research or rights that cannot be
contractually excluded.
On expiry or termination, access to hosted paid functions can end. Already distributed copies of your
app need not be remotely recalled solely because your plan ends, but they must not bypass service
restrictions. This does not create perpetual hosting, publication or update rights.
4. Accounts, access and credentials
Keep account details accurate and protect your devices, login methods and authorised personnel. Do
not share passwords or impersonate another organisation. Promptly tell us about suspected
compromise and revoke affected credentials where possible. You are responsible for activity under your
control, but not for losses caused by our breach of a duty imposed on us by law.
Public SDK project keys identify an app/environment. They are not secret authentication for your own
customers and must not be treated as proof of account ownership or payment. Secret server
credentials, including any outcome-reporting credential, belong only on your trusted server and must
never be embedded in a client app, public repository, story, support message or AI input.
Keep Sandbox and Production identities/configuration separate. An opaque customer identifier must
not contain a name, email, telephone number, raw store transaction identifier or other prohibited
personal information. A random-looking identifier still needs an appropriate legal basis and access
protection.
We may require recent authentication and proportionate verification before account changes, deletion,
security recovery or data disclosure. We will not transfer an app or account merely because a requester
knows its public project key.
5. Your integration and customer-facing responsibilities
You are responsible for your app's functionality, distribution, privacy notices, permissions and legally
required consents, and for the accuracy of the data and instructions you supply. In particular, you must:
- Send only permitted, necessary values with truthful meanings, units, periods and counting rules. Do
not encode customer content or sensitive information in a value or label.
- Supply fresh, accurate billing/access facts from a source you trust, and implement legitimate
purchase and management destinations in your own app. Displayed facts must match the actual
customer situation.
- Review authored copy, comparisons, illustrations, accessibility, timing and actions in the real host
app before making a version available to customers.
- Keep required subscription, renewal, cancellation, refund and access information clear. Do not
obstruct cancellation, manufacture urgency, shame customers or hide a management route.
- Obtain the permissions needed to display, share and measure a customer's information. Make
optional sharing a genuine customer choice; do not publicly disclose their story automatically.
- Connect consent and deletion controls correctly. Withdrawing payment access or hiding a banner is
not the same as stopping SDK collection. Handle offline requests, account switching and deletion
failures.
- Keep your own source data and sufficient integration records. Recappel is not your authoritative
billing ledger or a replacement for app backups.
Our validators and safety rules reduce risk; they do not guarantee that every incorrect definition,
misleading sentence, sensitive value or unlawful use will be detected. Your responsibility does not
reduce ARTIFACTS's own security, privacy or service obligations.
6. Your Materials, customer data and public assets
You retain the rights you hold in Your Materials. You grant ARTIFACTS only the non-exclusive rights
reasonably necessary to host, process, copy, transmit, format, cache and display them to provide the
features you request, protect and support the service, and comply with law. This includes generating a
draft at your request and distributing your approved story assets through the delivery service. It does
not give us ownership of your app, a right to sell customer data, or permission to use your logo as a
marketing endorsement.
You must have the necessary copyright, trademark, privacy, confidentiality and other permissions. This
includes rights to uploaded graphics and fonts and to any content included in a story or shared poster. A
design tool's ability to accept a file does not establish those rights. Font registration in Builder does not
install or license that font in your customers' apps.
Public artwork is not confidential storage. Uploaded app icons and approved story artwork may be
accessible by URL. Do not upload customer photographs, identity documents, secrets or private
business files as public artwork. A saved version may keep references to an earlier asset, and removal
cannot recall downloaded copies or screenshots.
Private app settings, non-public authoring material and customer data are used for service purposes
under the Privacy Policy and any applicable processing agreement. Access by personnel or providers
must be appropriately restricted. We will not disclose your non-public business information to unrelated
customers or use it as a public demonstration without your permission.
If you report infringement, identify the protected work, relevant material, your authority and a contact
method at contact@artifacts.software, with the subject Recappel rights notice. We may request
supporting information and give the affected user an opportunity to respond where appropriate. We
may restrict infringing material or repeated serious misuse, consistent with applicable law.
7. AI-assisted drafts
AI authoring is a drafting tool, not an autonomous approval or publishing authority. You authorise the
bounded processing described in the Privacy Policy when you start that feature. Do not submit personal
customer records, credentials, confidential third-party material or source code through context fields,
manifests or prompts.
AI can misinterpret a metric, choose unsuitable wording, omit context or produce a design that does not
work for your audience. You must confirm material meanings, inspect the draft and explicitly approve
what you publish. An alternative layout is not independent verification of the underlying information.
Recappel does not promise that an output is unique, copyrightable, non-infringing or appropriate for
every user.
As between you and ARTIFACTS, and to the extent rights can lawfully be granted, you may use accepted
story copy generated for your app for its intended customer-story purpose. This does not transfer
ownership of Recappel templates, software, fonts, artwork or third-party materials, or create exclusivity
in similar AI outputs. Your existing ownership of inputs is unaffected.
Generated drafts are reusable designs; Recappel does not require a new AI call for each customer
viewing. Generation allowances, when offered, are subject to the displayed plan and reasonable
technical controls. A failed generation is not a published story, a guaranteed billing credit or evidence
that no provider resources were used. Any paid allowance/refund treatment must be stated in the offer.
8. Testing, publication and measurement
Sandbox is for testing. Use synthetic identities and values wherever possible, limit tester access and
revoke unneeded pairing or shared links. Real customer information does not lose its legal protection
because it is used in a test environment. A preview link gives its holder access to the selected design
until its limits or revocation apply; do not publish it as a private credential.
Preview shows a design with local/example facts. It does not prove your actual integration, customer
billing, deep links, device compatibility or Production delivery works. Test those separately. Screenshots
and prototypes are not contractual acceptance of a release.
Publishing authorises the service to make that approved version available to compatible, eligible
installations according to its settings and your plan. It does not send a notification to every customer or
guarantee that every user opens the app or sees the story. Comparison-group assignment, limited data,
billing trouble, timing, consent, connectivity and compatibility can prevent display.
Saved publication versions are immutable; an edit normally creates a later version. Pausing or replacing
delivery affects future server responses. It cannot instantly erase data already cached on an offline
device or recall a shared image. Security restrictions may override a request to continue delivery where
necessary.
Results distinguish observed story activity, client-reported outcomes and outcomes confirmed by your
server. A server-authenticated report is not independent bank or store verification. Reports can be
incomplete, delayed, limited by retention or affected by incorrect instrumentation. Do not claim
guaranteed causation, a proven renewal increase or a particular financial return from a preview, a small
sample or an unsupported comparison.
9. Plans, live-app capacity and usage
When paid service is offered, the checkout and plan description must state the price, currency, tax
treatment, billing interval, renewal behaviour, trial terms, included live-app capacity and any material
usage limits. Only the actual accepted offer is binding; a design mockup or historic price is not an offer.
The intended standard model is one Builder subscription for a stated number of live apps, not a
separate customer purchase every time a story is opened. Each covered app is managed independently.
Free drafts and Sandbox do not authorise Production delivery without valid coverage. A subscription to
Recappel does not buy subscriptions in your own apps.
A live-app slot covers the app registration assigned to it in Builder. Distinct registered apps require
separate capacity unless the offer expressly says otherwise. Covered apps may publish updated
stories; capacity is not a charge for each individual customer view or a promise of unlimited
infrastructure use. Material volume or generation limits, if any, must be disclosed before purchase.
Reassignment restriction. Once a slot has been used for Production, deactivating or deleting its app
starts a 30-day wait before that slot can cover a different app. The same app may resume during that
wait. A later deactivation after resuming starts a new wait. An assignment never used for Production canbe released without this used-slot wait. Deleting and recreating an app does not bypass the restriction.
Builder must show when reassignment becomes available.
The reassignment rule does not prevent cancellation of your subscription and does not create an
additional renewal commitment. Pausing an individual app does not pause the store bill. Buying more
capacity, changing a plan and stopping its renewal are separate decisions requiring the applicable
confirmation.
Upgrades, downgrades, proration and their effective dates follow the disclosed offer and billing
provider's rules. Before a capacity reduction, we will explain which apps lose coverage and when. A
payment failure, expired entitlement or refund can restrict affected Production delivery. No client-side
success animation by itself establishes a purchase or entitlement.
10. Recappel payments, renewals and refunds
Where checkout is offered through Apple App Store or Google Play, that store processes the payment.
RevenueCat may administer Recappel's purchase validation and entitlements; it is not a required
payment provider for your customers. No payment is due merely for installing the SDK or viewing a
sample paywall without completing a purchase.
For an auto-renewing offer, your store account is charged as disclosed at checkout and renewal
continues until cancelled through the billing provider. Trials convert only on the terms presented before
acceptance. Prices can vary by location and tax. Follow the provider's cancellation deadline; starting an
account-deletion request is not cancellation.
Manage an Apple purchase through Apple account subscription settings; manage a Google Play
purchase through Google Play subscriptions. Useful instructions are available from Apple and Google
Play. Contact support@artifacts.software if you cannot identify the purchase. Cancelling normally
stops future renewal; access for the already-paid period follows the offer, store rules and applicable
law.
Refunds and cooling-off rights are governed by applicable law and the purchase channel's rules. Use the
relevant store's refund process for a store purchase. We will assist where we can and provide any
remedy for which we are legally responsible. There is no blanket no-refund waiver. A dispute,
cancellation or refund of Recappel does not cancel a subscription between you and your own customer.
Restore Purchases checks an existing entitlement; it is not a new purchase or a way to multiply
capacity. Use the correct store and Builder accounts. Cross-platform availability, transfer and
family/team sharing apply only if the offer supports them. Avoid starting a second store subscription
when seeking to restore an existing one.
We may change future prices or features with legally required notice and consent, including
store-specific price-increase requirements. A material withdrawal during a prepaid term must receive
any remedy required by law. We will not turn a non-recurring purchase into a recurring charge without
the required agreement. No future success fee, percentage of your revenue or per-customer charge is
imposed by these Terms.
11. Data protection and regulated uses
The Recappel Privacy Policy explains our processing and forms the relevant privacy notice, not blanket
consent or a transfer of data ownership. Where we process customer data on your behalf, documented
instructions and the applicable processing agreement determine the parties' roles and duties. Neither
party is relieved of its own direct obligations under law.
Before sending personal data where a controller-processor contract, service-provider contract or
international-transfer agreement is required, you and ARTIFACTS must put the appropriate agreement
and safeguards in place. These general Terms and the public Privacy Policy alone are not represented as
a complete Article 28 data processing agreement or executed international-transfer clauses. Contact
contact@artifacts.software to settle those requirements before the relevant use.
You must provide a suitable notice to customers, minimise data, identify the lawful basis, implement any
required consent/opt-out and deletion routes, and lawfully authorise transfers to the service's
processing locations. We must follow lawful instructions within the agreed service, maintain appropriate
safeguards and assist with relevant data requests and incidents as required by the applicable law and
agreement.
Do not send health records, highly sensitive financial information, government identity numbers,
biometrics, precise location, credentials or other regulated sensitive data under the standard offering.
Metrics whose meanings disclose such data are not made safe by using numbers or hashes. Children's
data or a child-directed use requires a separately agreed, legally supported arrangement. Builder itself
is for adults, and the standard service does not include a parental-consent system or health-data
compliance agreement.
Recappel must not be used for emergency response, diagnosis, decisions about essential services,
credit or insurance eligibility, unlawful surveillance, or other safety-critical decisions that it is not
designed to support. Story engagement is not a basis for unlawfully discriminating against a customer.
12. Acceptable use and security reports
Do not use Recappel to infringe rights, distribute unlawful content, defraud or harass people, upload
harmful code, attempt unauthorised access, evade quotas or licence restrictions, forge measurements
or purchases, manipulate comparison groups to misrepresent results, or interfere with another app's
data or service.
Do not turn limited story measurements into covert tracking, session replay or a cross-app identity
database. Do not attempt to make generated story definitions execute arbitrary remote code or redirect
customers to deceptive payment or account pages. Use documented APIs and respect reasonable
technical rate limits.
Lawful independent criticism, reviews, interoperability rights and non-disruptive security research are
not prohibited. Report a suspected vulnerability privately to contact@artifacts.software, minimise
access to others' data and avoid disruption or extortion. Reporting does not authorise intrusion or
confer a blanket exemption from law, but we will consider proportionate good-faith reports fairly.
13. Intellectual property and feedback
ARTIFACTS and its licensors retain rights in Recappel's software, templates, original artwork, brand,
documentation and service, subject to the licences expressly granted here. You may truthfully describe
a Recappel integration without implying partnership, certification or endorsement. Third-party names,
fonts, code and graphics retain their own rights and licence conditions.
If you voluntarily provide a suggestion about improving Recappel, we may use that suggestion without
payment or an obligation to implement it. This permission does not give us rights to your private app
data, customer information or unrelated confidential material. We do not publish support
correspondence as a testimonial without permission.
14. Changes, availability and discontinuation
We operate the service with reasonable skill and care. Maintenance, security incidents, internet
outages, third-party changes and other circumstances can interrupt access. Keep supported SDK
versions current and test relevant platform updates. We may require an update to maintain
compatibility or security, with reasonable notice where feasible.
Beta and preview functionality may be incomplete, changed or withdrawn. Do not rely on it for
irreplaceable data, a contractual uptime commitment or an untested production deployment. A beta
label does not remove non-waivable rights or excuse unlawful handling of data.
We may discontinue a feature or service for legal, security, technical or business reasons. Where
reasonably possible, we will provide advance notice and a practical opportunity to retrieve accessible
materials through an available method or support. This is not a promise that a comprehensive
self-service export exists. If we cannot deliver a material paid service during an already-paid term, we
will provide the remedy required by law and the offer. Urgent legal or security restrictions may require
immediate action.
Cloud sync and stored versions are not a permanent archival guarantee. Keep copies of your own app
source, source metrics, licensed assets and essential business records outside Recappel. Your
customers' underlying purchase and access must not depend on our story service being available.
15. Suspension, termination and deletion
You may stop using Recappel and request account deletion at any time. Cancel any separately billed
subscription through its provider. We may proportionately restrict service for a serious breach, security
risk, unlawful instruction, non-payment, abuse, a valid legal order or a threat to other users.
Where feasible, we will explain the issue and provide a reasonable opportunity to correct it or appeal
through contact@artifacts.software. We may act immediately where delay risks material harm or
disclosure is legally prohibited. We can terminate for an unremedied material breach or serious
intentional misuse. We remain responsible for remedies required by law.
On termination, stop accessing restricted hosted functions and do not evade delivery controls. Data
deletion follows the Privacy Policy and applicable processing agreement, including required legal
exceptions, offline limitations and limited used-slot cooldown records. Customer and account deletion
may require verified instructions and retries if a storage operation fails. Obtain any needed lawful copies
before requesting irreversible deletion
Provisions that must reasonably survive termination continue to apply, including accrued payment
obligations, ownership, privacy/confidentiality duties, lawful retention, liability and dispute provisions.
Survival does not authorise indefinite use of personal information for unrelated purposes.
16. Warranties and liability
We do not guarantee a particular increase in retention, subscriptions, revenue, engagement or
conversion, or that every draft, measurement or integration will be error-free. Except for express
commitments and guarantees imposed by law, the service is supplied as available without additional
implied warranties to the extent lawful.
For a business use, and to the extent permitted by law, ARTIFACTS is not liable for indirect or
consequential losses, including lost opportunity or anticipated profit, arising from the service. This does
not exclude a loss or remedy that applicable law does not allow us to exclude, including mandatory
consumer remedies.
Subject to the exceptions below, ARTIFACTS's total aggregate liability arising from these Terms or the
Recappel service is limited to the greater of fees paid by you for Recappel in the 12 months preceding
the event giving rise to the claim or INR 5,000, or its local-currency equivalent. An agreed written
business contract may set a different limit.
No exclusion or cap applies to fraud, wilful misconduct, death or personal injury caused by negligence,
liability for infringement caused by ARTIFACTS, or any confidentiality, data-protection, statutory
compensation or other responsibility that cannot lawfully be excluded or limited. The Terms do not
prevent a regulator from exercising its powers. They do not exclude liability merely because an issue
involved a service provider we selected.
If you qualify for mandatory consumer protections, those protections and reasonably foreseeable loss
remedies prevail over a conflicting limitation. Nothing requires you to accept a remedy narrower than
the law permits.
17. Third-party claims
For business use, you are responsible, to the extent permitted by law, for reasonable direct costs of a
third-party claim caused by your intentional unlawful use, materially infringing Your Materials, knowingly
unlawful data instructions or deliberate misuse of the service. This does not make you responsible for
our negligence, unlawful act, product defect or breach, or require payment for harm you did not cause.
We must notify you promptly, provide reasonable cooperation and allow reasonable participation in the
defence. A delay in notice reduces your responsibility to the extent it materially harms the defence.
Neither party may settle a claim in a way that admits fault or imposes a non-monetary obligation on the
other without that party's consent. Mandatory consumer protections remain unaffected.
18. App stores and other services
Apple, Google, sign-in providers, payment systems and external destinations have separate terms for
their services. We do not control your customer's agreement with your app, their payment provider or a
destination opened through a host-app action.
application-copy licence unless a compliant custom licence is separately provided through the store.
These Terms govern the Recappel account and service. ARTIFACTS, not Apple, provides Recappel
support and addresses claims concerning Recappel, subject to the applicable licence and law. Apple's
own obligations and any warranty refund follow its applicable terms. A mandatory store term controls a
direct conflict about that store or application-copy licence.
For a Builder app distributed through Google Play, these Terms are with ARTIFACTS, not Google.
Google's own terms govern its store and payment functions. ARTIFACTS remains responsible for
Recappel, except for obligations expressly undertaken by Google or imposed on it by law.
Nothing in these Terms grants an app store or payment provider ownership of your app or customer
data. An integration with a named provider does not imply endorsement. Comply with applicable
sanctions, export controls and platform requirements when using and distributing the supplied
software.
19. Governing law, disputes and general terms
Indian law governs these Terms, subject to protections that the applicable law does not permit a
contract to displace. Courts in Bengaluru, Karnataka have non-exclusive jurisdiction, without taking
away a mandatory consumer forum or another legally protected route.
Please first email contact@artifacts.software with a concise description and requested remedy so we
can attempt an informal resolution. Neither party must delay an urgent remedy, regulatory complaint or
time-sensitive legal claim while doing so. These Terms do not impose mandatory private arbitration or a
class-action waiver.
A specifically agreed business contract controls a conflicting general term. Applicable
processing/transfer agreements govern their data-protection matters; mandatory law prevails.
Third-party software licences and mandatory store terms retain their own scope.
If a provision is unenforceable, the remainder still applies where lawful. Non-enforcement is not a waiver.
Transfers require agreement or a legal entitlement, except ARTIFACTS may transfer the service in a
genuine corporate transaction if the successor assumes its obligations and required notice or consent
is provided. A transfer cannot evade existing obligations.
These Terms, the accepted plan, licences and written agreements govern the service. The Privacy
Policy is a notice, not unlimited consent. Legally valid electronic acceptance and notices are permitted.
Neither party becomes the other's agent, employer or partner.
20. Updates and contact
We may update these Terms as the service, providers, law or business practices change. Updates apply
prospectively: we will publish a dated version, give legally required advance notice and obtain required
consent. Changes cannot create retroactive fees, appropriate Your Materials or remove mandatory
rights. If you reject a material change, you may stop using the affected service and exercise cancellation
or other remedies available under the offer or law.